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Research papers

Qualitative research in Brazil (Portuguese)

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Vera Lígia Pompeu de Toledo, Marilene Guilares da Silva Pottes
May 5, 1991
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Citation

Pompeu de Toledo and Pottes (1991a, May 05). Qualitative research in Brazil (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-brazil-portuguese-


Research papers

Qualitative research in Brazil

The text deals with several aspects which involve qualitative research in Brazil, being commented on both from the user's and the supplier's point-of-view of this methodology. It is basically divided into four parts.

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Marilene Guilares da Silva Pottes, Vera Lígia Pompeu de Toledo
May 5, 1991
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Citation

Pottes and Pompeu de Toledo (1991a, May 05). Qualitative research in Brazil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-brazil


Research papers

What's new in Latin America?

It is very difficult for the headquarters of multinational corporations, for offshore firms without local branches, or for market research institutes without local associates, to evaluate the market research undertaken in the Latin American region,...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Mónica La Madrid
May 5, 1991
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Citation

La Madrid, M. (1991a, May 05). What's new in Latin America?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-s-new-in-latin-america-


Research papers

Retail audit techniques in an underdeveloped economy

This paper will discuss how procedures and techniques employed in the United States and Western Europe were adapted successfully in setting up retail audit services in Venezuela. First, the paper will include an historical assessment of the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Edomond J. Saade
May 5, 1991
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Citation

Saade, E. J. (1991a, May 05). Retail audit techniques in an underdeveloped economy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-audit-techniques-in-an-underdeveloped-economy


Research papers

Using advertising research in the 1990's, putting the horse in front of the cart

Due to the expected changes in the fast moving consumer goods market in the 1990's, in terms of the geographical expansion and increasing brand and media competition, it is assumed that advertising decision risks will be higher than ever before....

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Mansour Elganady
September 1, 1990
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Citation

Elganady, M. (1990a, September 01). Using advertising research in the 1990's, putting the horse in front of the cart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-advertising-research-in-the-1990-s-putting-the-horse-in-front-of-the-cart


Research papers

New forms of work

The creation of a unified internal market in Europe after 1992 will entail an increased demand for international social research by public clients. Cross-nationally comparable studies shall provide information which is necessary to prepare and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Harald Bielenski, Eberhard Kohler
September 1, 1990
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Citation

Bielenski and Kohler (1990a, September 01). New forms of work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-forms-of-work


Research papers

Reservations about FRY as a method for general readership studies

In this contribution I should like to summarise what for me are currently the main issues of concern about the use of the First-Read-Yesterday (FRY) method in general readership studies. When we talk today about this method, we think mainly about two...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Erhard Meier
June 15, 1990
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Citation

Meier, E. (1990a, June 15). Reservations about FRY as a method for general readership studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reservations-about-fry-as-a-method-for-general-readership-studies


Research papers

Introduction

In the complex world of advertising today, in the face of dramatic changes in media, consumer lifestyles and corporate structures, there is a tendency on the part of advertising professionals, both agency and client, to feel that they must reinvent...

Catalogue: ARF Guidelines Handbook
Author: Malcolm A. McNiven
June 15, 1990
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Citation

McNiven, M. A. (1990a, June 15). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-3471


Research papers

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phony-or-misleading-polls